GRAPHIC DESIGN

BRANDING AND PACKAGING

Artisan Coffee Branding & Packaging

Developed a cohesive brand identity that bridges artisan coffee with fine art, creating a refined and memorable visual presence. Designed the complete brand system, including the logo, packaging, K-cup labels, bag labels, and Amazon-ready mockup imagery. Prepared all packaging designs to printer specifications and delivered final, production-ready files for manufacturing.

MULTIMEDIA AD CAMPAIGN

Skin Rejuvenation Center

Developed creative concepts for monthly marketing campaigns, including image research and procurement. Selected imagery, wrote headlines and campaign copy, and designed cohesive layouts to support brand consistency and client engagement.

IMAGE RETOUCHING & LAYOUTS

Skin Rejuvenation Center

Retouched stock images in Photoshop to align with campaign concepts and seamlessly incorporate the company’s products. Created multiple layout versions in varying sizes to ensure optimal impact across all placements, including the company website, Instagram, posters, and other marketing materials.

INFOGRAPHIC BROCHURE

Accustaff - Staffing Company

Designed a six-page brochure to introduce the company and its benefits to prospective clients, emphasizing clear visuals and minimal text. Conducted staffing industry research to create multiple informative infographics. Selected, created, or customized stock illustrations and designed the layout according to the template. Managed the printing process and delivered the final production-ready brochure.

SIGNAGE – Quick Turnaround & Budget-Friendly Design

Longhorn Ranch Event Center

The property’s existing sign was leftover from a previous business, but the new event center needed signage immediately and had a limited budget.

To meet a tight timeline and limited budget, I designed a simple, high-contrast sign and printed it on adhesive-backed vinyl, which was applied directly to the existing sign. Using a color scheme distinct from the original, the design effectively captured the attention of passing highway traffic. The vinyl solution was easy to install, fit perfectly, and stayed well within budget.

CUSTOM LOGO DESIGN – Original Vector Artwork

Created all logos as original vector artwork, ensuring scalability and flexibility. Each logo includes multiple versions for web and print, with specifications for single-color, PMS, CMYK, and RGB use.

 

PUBLICATIONS

Powerful Women of the Gulf Coast

Served as the graphic designer for Powerful Women of the Gulf Coast, creating their bi-monthly publication. Organized, coordinated, and designed multi-page layouts in Adobe InDesign, establishing standards for fonts, colors, and repeating sections using master pages. Collaborated closely with the editor and sales team through Basecamp to ensure smooth workflow and consistent publication quality.

BOOKS

Pensacola Chamber of Commerce – Senior Resource Book

Served as both graphic designer and project manager, creating a comprehensive book featuring local information and articles contributed by Chamber members serving senior citizens. Oversaw all aspects of design, layout, and production.

Additional Experience: Designed books and journals for colleges, organizations, and hospitals, handling everything from concept to finished publication.